Selfies are en vogue. People pose for them during their morning commute, while traveling alone, and especially when clubbin’ (thus inspiring this spring’s hit song).
I’ve personally jumped on the bandwagon by recently capturing my brother and his new wife’s first moment as a married couple. The second after they were deemed official, it was selfie time.
Ellen DeGeneres‘ star-laden candid was the most retweeted tweet ever. While that selfie’s record is Oscar-worthy, its generous impact meant more. Yes, a tweet that was circulated more than 34 million times resulted in millions donated to charity including $1.5MM to St. Jude Children’s Research Hospital. (Disclosure: St. Jude is my employer.)
Yet this week, it was time to one-up Ellen.
One of my favorite parts of the job is giving people tours of St. Jude, especially first-timers. On Monday, we hosted professionals, streamers, and influencers from the highest echelons of the virtual gaming world to help launch a streaming-fundraising platform for St. Jude: Play Live.
Because my group was so enthusiastic and light-hearted, I sporadically wanted to remember our fun time together. While I asked others to post the pic, they said, “Go for it,” and they’d join the effort. And did they ever?!
113 favorites and 26 retweets resulted because of their audiences. Small potatoes to Ellen, St. Jude, and them personally, but astonishing for a commoner like me.
However, my point isn’t to selfishly talk about a silly selfie. It’s the heart and generosity of others. These celebs, social media juggernauts, and gaming royals chose to help St. Jude and spread the cause to their followers. (My group alone had a collective 450,000.)
It wasn’t blasé self-promotion. It wasn’t calculated. It was their spur-of-the-moment, genuine desire to help others.
And that’s pretty rad if you ask me.
Burton Bridges (@MemphisMaverick) May 05, 2014